Rather than wandering in the dark, trying to build a business from scratch and best guesses, follow the blueprint of the titans like John D. Rockefeller.
After the oil industry moved from a start-up industry to a scale up industry, it was John D. Rockefeller that brought a disciplined approach to growing his enterprise including capturing a 100X advantage that CATAPULTED him past his competition who were still following a helter-skelter approach to business.
Mastering the Rockefeller Habits focused around 4 key components of business growth.
Priorities
What are the handful of rules for the organization not likely to change? (Core Values). The BHAG or 10 Year Vision, and the 5 Priorities for the year, quarter, and week.
Data
What are the handful of rules for the organization not likely to change? (Core Values). The BHAG or 10 Year Vision, and the 5 Priorities for the year, quarter, and week. What are the key metrics that if your company tracked would immediately tell you the health of the organization? These metrics must be focused on both the long term and short term aspects of the business. Then honing in what is the Critical Number for the quarter. If we ONLY hit this specific, measurable, priority, the quarter will be a success.
Rhythm
If your team isn’t making fun of you for repeating the same things over and over, you haven’t gotten the message home. Rhythm is the set of well-organized, set agenda meetings that happen daily, weekly, monthly, quarterly, and yearly for your organization.
X-Factor
By capturing the Key Constraint in the industry and OWNING it, John D. Rockefeller was able to catapult ahead of his competition. That key constraint was transportation of crude oil. Once you’ve clarified your Brand Promise, and figured out the Key Constraint in your industy, OWN it!
Mastering the Rockefeller habits was a groundbreaking “how-to” manual for aggressive business growth. If you haven’t read it yet, don’t sweat. Scaling Up- Mastering the Rockefeller Habits 2.0 has all the key components of Mastering the Rockefeller Habits and more. Save yourself the time and read Scaling Up instead, you’ll thank me.
